Branding agency in Vienna: How we do branding

Today, we are no longer supposed to advertise. Instead, we should tell stories if we want to successfully market our company or our products. But what exactly does that actually mean - and what does the branding process look like now? At the franzjohann agency in Vienna, we have clear ideas and concepts of successful branding that transports values, makes clear statements and thus shapes the company that is becoming a brand.

Why it needs design

Branding today is much more than just good design; but that doesn't mean we can do without good design: Design as a design technique forms the basis of any branding strategy, just as design as a method of thinking does. In our branding agency in Vienna, both pillars of design consequently form the foundation for further work.

In concrete terms, this means that we are able to implement the visuals of your campaign perfectly, while at the same time displaying a methodical way of thinking that helps to ensure that your project has a hand and a foot. Design is thus the thread that turns an idea into a brand message cast in advertising.

What is good branding?

Branding is about building a brand. This sounds simple, but in practice it is a complex process: a brand stands for something - it conveys values, positioning, desires, etc. To be able to tell such a story, a stringent color combination is no longer sufficient. It is much more a matter of creating a well thought-out and consistently implemented corporate identity that is evident in every last detail of the external appearance. Central to the implementation is accordingly a concept - a concept that our branding agency in Vienna creates. With our approach we create a recognition value, a clear brand communication and thus a coherent and appealing image for potential customers, which in the best case positively influences the purchase decision.

How exactly do we implement branding?

At the creative agency franzjohann in Vienna, we are ideally positioned for all steps of the branding process. We implement every single step ourselves, which guarantees the stringency of the implementation. Of course, it is possible to let us take care of the entire process, from brainstorming to the design of the entire corporate identity, as well as to commission only individual services such as the creation of a logo.

All in all, this makes it possible: from finding a name or creating a logo for an individual company to corporate design for large international corporations, we are well positioned with our experts in a wide range of branding areas.

Our offer

Overall, our branding services thus include the following areas:

• Identity: We are happy to accompany your company from the very beginning and advise on the naming and basic strategy with regard to the communicated corporate identity.
• Branding: We produce visuals and develop a basic strategy that creates recognition and brings your corporate values to the public.
• Corporate design: Part of a branding strategy is always a corporate design, a consistent visual appearance of the company that ensures recognition value. We develop strategies and implement them - from the name to the colors, the logo and the font to the design of information products.
• Logo design: Individual services can also be booked on request, such as the design of a company logo.