How much does a professional website cost?

We are used to concrete prices for certain goods and services and base our evaluation of offers on them. But a professional website is not a loaf of bread, a haircut or a commodity. How much it costs cannot be clearly quantified, as it depends on many variables.

Costs of a website - a breakdown

In the case of a loaf of bread, the calculation is simple - we add the cost of flour, water, grist and a margin that we want to collect per loaf.
But... But how much does a good website cost? Websites are not pre-produced mass-produced goods, but a highly individual product that we have to tailor to the body of each customer. And these bodies are completely different.

For this reason, we cannot offer you any all-inclusive prices. Nevertheless, we do have a special offer - and it's even free of charge: We offer you a consultation at any time, including a joint analysis and needs assessment. In the course of this discussion, we determine what demands you have on a website, what functions you need, and thus arrive at an individual offer that is completely tailored to you and your needs - and provides information about the website costs incurred in each case. In the end, both sides profit from this. We at the creative agency franzjohann can throw ourselves into creative projects and you don't have to settle for mass-produced off-the-shelf products that will never quite serve your purposes.

What can a custom website do?

In this day and age, a website doesn't just have to be nicely designed. Rather, it is about recognizing and satisfying the needs of users. User experience is the keyword here. What exactly this UX looks like depends on what you offer. On an information portal, it should be possible to find all the essential points as quickly as possible. If, on the other hand, you are selling something, the task of putting the product in the best light and finding a compatible design language is paramount.

Such individualization is hardly achievable with a DIY homepage builder or a free template, since it is a mass product that has to serve a thousand different purposes. So such flat-rate offers may sound tempting, but they don't produce a website that is fully tailored to your business and therefore don't deliver the best possible performance. For example, users might bounce back because they can't find what they're looking for, or because the default design makes for long loading times, isn't optimized for mobile use, or doesn't make too serious an impression.

It's much the same with off-the-rack clothing: the discount suit is very practical, costs little money and may be fine for most occasions. But it's neither the perfect wedding suit, nor the ideal office attire, nor the most casual leisure suit. It can do everything somehow, but nothing really.

Why is the cost of a professional website reasonable?

You are probably wondering why it would be appropriate to move away from flat-rate offers and have a professional website created for a perhaps barely noticeable increase in performance. In fact, there are several other reasons.
First of all, it must be pointed out that a website is hardly useful on its own: it must also be found. It is not enough to satisfy those people who land on your website by chance; you must actively provide visitors if the Internet presence is to deliver measurable benefits. This is where our creative agency comes in: We don't merely create a website, we also perform search engine optimization. In concrete terms, this means that we optimize both the design and the content in such a way that your site appears high up on Google and Co. If you use a standard template, you have to do this work yourself. With a homepage construction kit, this is usually not even possible.

In addition, a professional website is customizable at any time. Security updates or changes to the content can be easily fed in. The design can also be changed flexibly.

The advantages at a glance

You should afford a professional website for the following reasons:

• Perfect UX: Users find what they are looking for!
• Customized design
• Flexible for continuous optimization
• Search engine optimization: You will be found!
• Basis for further online marketing measures

So what are you waiting for? Arrange a free consultation and we will gladly answer the question "How much does a website cost?" individually for your personal project.