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Frequently asked questions - quickly answered!

What can be done to increase the conversion rate?2024-02-13T12:31:03+01:00

To increase the conversion rate, franzjohann focuses on a combination of user experience and conversion optimization. We analyze the customer journey on your website to ensure that everything from the landing page to the checkout process works smoothly. Through A/B testing, we identify the most effective design and content strategies that lead to higher conversion rates. In addition, we use customer reviews and testimonials to gain the trust of new visitors and convince them to make a purchase.

How exactly does an agency help to generate more leads?2024-02-13T12:27:20+01:00

Franzjohann uses a combination of optimized landing pages, personalized content and effective marketing strategies to maximize your lead generation. We understand your target audience and their needs and create customized content that resonates and inspires action. Our landing pages are specifically designed to convert visitors into leads through clear value propositions and strong calls to action. Our approach ensures that every interaction with your brand maximizes the chance of converting a prospect into a lead.

How long does it take until I see an improvement in my clicks?2024-02-13T12:25:25+01:00

After franzjohann has optimized your campaigns, you can often see an increase in the number of clicks within a few weeks. The exact timeframe depends on a number of factors, including the level of competition in your industry and the current performance of your website. Our targeted SEO and SEM strategies are designed to deliver results while working on long-term goals to continuously improve your visibility and reach.

What is the difference between SEO and paid advertising?2024-02-07T17:55:22+01:00

Paid advertising delivers immediate results, but is more short-term. SEO, on the other hand, takes longer to have an impact, but offers long-term and sustainable benefits. While paid campaigns end as soon as the budget is used up, the effects of SEO continue to work and improve organic visibility and brand positioning over time. This makes SEO a cost-effective solution for sustainable growth.

Is SEO also worthwhile for small companies?2024-02-07T17:54:07+01:00

Yes, SEO makes sense for companies of all sizes. It helps smaller companies to compete locally and effectively occupy their niche. It also allows small businesses to gain visibility and reach their target audience without having to spend large advertising budgets. SEO is a powerful tool to increase growth and brand awareness in a natural way.

How long does it take until I see results from SEO measures?2024-02-07T17:53:14+01:00

Search engine optimization is a long-term strategy. Results often only become visible after several months, but can then make a lasting contribution to success. It is important to understand that the time to visible results also depends on the intensity of the optimization measures and the competition in your industry. Patience and continuous optimization are the key to long-term success.

How often should I renew my logo?2024-02-07T17:16:46+01:00

Although a good logo should be timeless, on rare occasions it may be necessary to refresh the logo to keep up with modern design trends and maintain brand relevance. A careful refresh can also help your brand evolve and stay in touch with a changing target audience. However, it's important that you maintain the key features of your logo so as not to jeopardize recognizability and brand loyalty.

Does a logo influence user behavior?2024-02-07T17:23:30+01:00

Yes, an appealing logo has a lasting influence on user behavior. Your website benefits positively from strong branding, which in turn helps to keep visitors on your website for longer. A well-designed logo can build trust and reinforce the professional image of your brand, which in turn increases the likelihood that visitors will engage with your content and become customers. It is an essential element that contributes to the overall aesthetic of your website and can improve the user experience.

Why shouldn't I use a generic logo?2024-02-07T14:30:11+01:00

A unique and customized logo is important to stand out from the crowd and create a unique brand identity. However, a generic logo can give the impression that your products or services are also interchangeable. A customized logo reflects the personality and values of your brand and creates an emotional connection with your audience.

Can illustrations be used in any genre?2024-02-05T10:59:48+01:00

Yes, illustrations can be used inalmost any genre, from children's books to non-fiction, to support and enrich the content. Regardless of the genre, franzjohann creative agency will work closely with you to ensure that the illustrations fit your book perfectly and reinforce its message. Our expertise allows us to highlight the unique essence of each genre through bespoke illustrations.

How much does a book illustration cost?2024-02-05T10:58:45+01:00

The costs vary depending on the number of illustrations, style and complexity. An individual consultation is recommended. The franzjohann creative agency offers fair pricing and customized solutions to suit your needs and budget. Let's work together to find the best way to tell your story visually.

How do I find the right illustrator for my book?2024-02-05T10:57:58+01:00

Look for illustrators whose style matches the mood of your book and who have experience with the type of illustration you want. The franzjohann creative agency has a versatile team of illustrators who specialize in striking the right visual tone for every project. We are happy to consult with you to find the illustrator who will bring your vision to life.

Should the illustration style be adapted to the age of the target group?2024-01-29T10:40:05+01:00

In any case. It is important that the illustration style is appropriate for the age and developmental stage of the children. At franzjohann creative agency, we place great emphasis on designing illustrations that are not only aesthetically pleasing, but also take into account the needs and understanding of the young target audience to create an effective and engaging reading experience.

Can illustrations in children's books support learning?2024-01-29T10:39:18+01:00

Yes, engaging illustrations can make a crucial contribution to language development and support the learning of new concepts by visually complementing the text. The franzjohann creative agency specializes in designing illustrations that perfectly combine education and entertainment to enrich the learning and reading experience.

How do I choose the right illustrator for my children's book?2024-01-29T10:40:21+01:00

Choosing the right illustrator requires a precise match of style and imagination with your book idea. A portfolio of work suitable for children is an important point of reference. At franzjohann Kreativagentur, we offer bespoke illustrations for children's books that are specifically tailored to your needs and those of your young readers, bringing your story to life.

Can I design my company logo myself, even if I am not a designer?2024-02-14T16:22:51+01:00

Even if you can design a company logo yourself, the expertise of a professional designer is often crucial in order to create an effective and unique company logo. As professional designers, we at franzjohann Kreativagentur not only bring creative know-how to the table, but also an understanding of brand trends and target group psychology, which is invaluable when designing a memorable logo.

How long does it take to develop a company logo?2024-02-14T16:22:14+01:00

The duration depends on the complexity of the design and the number of revisions, typically from a few days to several weeks. Importantly, the process involves thorough research, concept development and fine-tuning to ensure that the final corporate logo perfectly reflects your company values and can stand up in the marketplace.

How much should I spend on a professional company logo?2024-02-14T16:23:51+01:00

The investment in a company logo can vary, but keep in mind that a quality company logo is a long-term investment in your brand. It's not just about the design, but also the message it conveys and the first impression it makes on your target customers. A well-invested budget for a professional company logo will pay off in terms of brand value and recognition.

Why is understanding the local market important for website creation?2024-02-14T16:36:34+01:00

A deep understanding of the local market enables the creation of a homepage that is precisely tailored to the needs and preferences of local customers, resulting in a more effective customer approach and higher conversion rates. This targeted approach strengthens customer loyalty and allows businesses to effectively differentiate themselves from the competition by highlighting exactly those aspects that are most relevant to their local customers.

What advantages does local SEO offer for Austrian homepages?2024-02-14T16:37:13+01:00

Local SEO helps Austrian companies to achieve a higher ranking in local search results, which leads to increased visibility and better accessibility for the target group. This not only increases website traffic, but also promotes trust and loyalty among local customers, as they feel a stronger connection to regionally anchored brands.

How important is a locally created website for Austrian companies?2024-02-14T16:38:08+01:00

A locally created website is of great importance for Austrian companies, as it takes into account specific local needs, offers greater customer proximity and guarantees legal certainty. In addition, it reflects local characteristics and makes it possible to respond specifically to regional trends and needs, which is essential for an authentic and resonant online presence.

How important is SEO for my website concept?2024-01-22T13:28:30+01:00

SEO (search engine optimization) is a critical aspect of any website's potential for success. An effective SEO strategy increases your website's visibility in search engine results, which is crucial to being found by potential customers. Without a solid SEO foundation, your website can get lost in the flood of online content. SEO encompasses a variety of practices, including optimizing content with relevant keywords, improving website loading speed and creating quality backlinks. A well-optimized website not only attracts more visitors, but also increases the likelihood of conversions and customer retention. In a digital environment where competition and online presence are becoming increasingly important, SEO is not an optional luxury, but a necessity.

Is a responsive design really necessary?2024-01-22T13:27:25+01:00

Yes, responsive design is an absolute must in today's digital landscape. With the increasing use of mobile devices such as smartphones and tablets, it is essential that your website works flawlessly on different screen sizes and resolutions. Responsive design ensures that your website looks attractive and is easy to navigate on all devices, improving the user experience and helping to appeal to a wider user base. Not only does it improve accessibility and customer satisfaction, but it is also an important factor for search engine optimization, as search engines like Google prefer websites that are mobile-friendly.

How long does it take to develop a website concept?2024-01-22T13:26:35+01:00

The development of a site concept can take different amounts of time depending on various factors. The duration depends heavily on the size and complexity of the site. Smaller projects can be completed within a few weeks, while more extensive and complex websites that require more detailed planning, design development and customized features can take several months. It is important to allow enough time for the concept development phase to create a well thought-out and user-oriented website that effectively supports your business goals.

Can I have business cards designed separately?2024-02-14T16:43:46+01:00

It is possible to design the logo and business cards separately, but this can lead to inconsistencies in brand communication. A consistent design across all marketing materials is critical to creating a strong, recognizable and cohesive brand identity. Different designs can cause confusion and weaken the brand message. It is therefore recommended that both elements are developed in harmony with each other to ensure a harmonious and professional brand presence.

How do I find the right designer for my business cards?2024-02-14T16:44:31+01:00

Finding the right designer for your business cards requires care and research. It's important to find a designer who has experience in your industry. Look at the designer's portfolio to make sure their style and approach matches your expectations. Pay attention to the quality of previous work and whether the designer is able to offer creative solutions that are also functional. A good designer should not only be technically adept, but also have communication skills and understand your brand and goals.

How important is the design of business cards really?2024-01-17T16:37:47+01:00

The design of business cards plays a key role in brand communication. They are often the first physical contact between your brand and potential customers or partners. A well-thought-out business card design can contribute significantly to brand perception and have a positive impact on brand recall. A creative and professional design underlines the credibility and professionalism of your company and can clearly set you apart from your competitors. It's not just about the look, but also about conveying a message and the values of your brand.

As a doctor, how do I find the right agency to create my website?2024-01-17T15:37:36+01:00

If you are a doctor looking for the right agency to create your website, it is advisable to use a qualified agency such as franzjohann. An agency that specializes in the needs of doctors can create a tailor-made website with an appealing design and high user-friendliness. This makes your online presence look professional and trustworthy, which in turn appeals to and attracts potential patients. With the franzjohann creative agency, you will receive an individual solution for your doctor's website that is tailored to your needs.

What should be on a doctor's website?2024-01-17T15:37:07+01:00

Basic information such as opening hours, contact details and an introduction to the team should be easily accessible on a doctor's website. This creates trust and makes it easier for potential patients to get in touch. In addition, it is important to clearly communicate the services offered so that patients know exactly what medical services they can expect.

Why is a professional website important for doctors?2024-01-17T15:36:43+01:00

A professional website for doctors is of great importance as it offers doctors the opportunity to be present online and convince potential patients. In today's digital world, many people search for healthcare providers and information online. A well-designed website can boost patient confidence and give them an insight into the doctor's expertise and services.

What should I do if someone copies content from my website?2024-01-17T14:39:27+01:00

If someone copies content from your website without permission, you should consider taking legal action immediately. The first step is to contact a lawyer to assess the situation. Your lawyer can help you take appropriate steps to protect your copyrights and, if necessary, take legal action to stop the unauthorized use of your content.

How can I protect myself if I want to use content from other websites?2024-01-17T14:37:45+01:00

To protect yourself, you should always obtain permission from the copyright holder when using content from other websites. Alternatively, you can use content that is expressly marked for free use. This will ensure that you do not infringe any copyrights and avoid legal problems.

Is it always illegal to copy content from a website?2024-01-17T14:37:20+01:00

As a rule, it is illegal to copy content from a website without the author's permission, as this violates copyright law. However, there are exceptions, such as the fair use principle, which allows content to be shared in certain contexts. It is important that you comply with the laws and regulations applicable in your country and, if necessary, seek legal advice to ensure that you do not infringe any copyrights.

Can an artist website also be useful for unknown artists?2024-01-16T10:42:57+01:00

Yes, a website is a great way for emerging artists in particular to present their work to a wide audience, gain recognition and advance their careers.

How can an artist website help with the sale of artworks?2024-01-16T10:42:31+01:00

An artist website makes it possible to sell artwork directly to collectors without the restrictions and fees of traditional galleries, while offering greater control over pricing and presentation.

Why is a website more important than ever for artists today?2024-01-16T10:42:04+01:00

In an increasingly digital world, a website offers artists a platform to be seen, communicate directly with their audience and sell their art independently of a physical location.

What costs should I expect for professional illustrations?2024-01-11T12:52:30+01:00

The costs vary depending on the complexity of the project and the illustrator's experience. An individual consultation can provide clarity here. Get a quote from the franzjohann creative agency. Request a quote!

How do I find the right illustrator in Vienna?2024-01-11T12:50:35+01:00

Look for illustrators whose portfolio matches your stylistic preferences and look for experience in your specific field of application.

What are the advantages of individual illustrations over stock images?2024-01-11T12:49:56+01:00

Custom illustrations are unique and can be tailored specifically to your needs and brand identity, which is often not possible with stock images.

How do I choose the right color for my logo?2024-01-10T14:03:24+01:00
The choice of color should be based on the psychology and values your brand wants to represent. Each color has a different effect and can evoke different emotions.
Can I design my own logo even if I am not a designer?2024-01-10T14:02:36+01:00
Yes, you can design your own logo, but it's often helpful to get professional help to ensure the design is professional and on-brand.
How important is it for a logo to be customizable?2024-01-10T14:00:10+01:00
Adaptability is important as your logo needs to work in different contexts and sizes, from your website to social media to print materials.
How important is the design of a website?2024-01-10T12:42:58+01:00

The design of a website is crucial for the first impression. An appealing, user-friendly design can increase the time spent on the website and contributes significantly to brand perception.

Is it difficult to manage a website?2024-01-10T12:42:34+01:00

With the right tools and an intuitive platform, managing a website can be straightforward. Many modern content management systems are user-friendly and require no prior technical knowledge.

How does a website influence a company's turnover?2024-01-10T12:42:10+01:00

A well-designed website can significantly increase sales. Not only does it extend the reach of your business, but it also improves the customer experience, leading to higher customer satisfaction and repeat purchases.

How does the user experience influence my SEO?2024-01-09T16:30:31+01:00

A good UX increases the length of stay and the interaction rate, which has a positive effect on the ranking.

Why is Mobile First still important?2024-01-09T16:30:10+01:00

Since most search queries are mobile, optimization for smartphones is essential.

Is optimization for voice search really important?2024-01-09T16:29:42+01:00

Yes, as more and more users are using voice assistants, it is important to optimize content for voice search to increase visibility.

How will AI influence SEO in 2024?2024-01-09T16:29:15+01:00

AI helps to analyze search patterns and better tailor content to users' needs, leading to a more effective and targeted SEO strategy.

SEO Google Ranking2023-11-07T12:47:27+01:00

SEO (search engine optimization) is an important process by which you can improve the Google ranking of your website. Changes and optimizations are made on an ongoing basis. So that it performs better in the Google rankings and is displayed higher up. Here is a list:

  • Better visibility: SEO techniques help your website to rank better in the search results for relevant search terms. The franzjohann creative agency recommends a tool for this purpose, Semrush.
  • Quality and relevance: SEO helps to improve the Google ranking and the content of your website. This ensures that all content is relevant for users.
  • User experience: SEO also includes optimizing the user experience, including improving loading times and adapting to mobile devices. You can find more information on this in our blog: Mobile First.
  • Competitive advantage: SEO helps you to stand out from your competitors and become more visible in your niche.
Why is a good Google ranking important?2023-11-07T12:34:45+01:00

A good Google ranking is important for the success of your online presence. Here are some reasons why a good ranking is crucial:

  • Increased visibility: Websites that appear on the first pages of Google search results are clicked on more often. A good ranking increases your visibility for potential visitors.
  • More traffic: A higher position in the search results usually means more organic traffic, as most users only view the first results.
  • Trust and credibility: A good Google ranking is important and gives the impression that your website is relevant and trustworthy.
  • Higher conversions: Increasing traffic increases the chance of conversions, be it the sale of products, the generation of leads or other goals.
  • Competitive advantage: A good ranking gives you a competitive advantage over competitors who are ranked lower in the search results.
What is SSL and how do I get it on my website?2023-10-17T18:00:50+02:00

SSL (Secure Sockets Layer) is an encryption protocol that enables the secure transmission of data between a web browser and a web server. It is important for protecting the privacy and safekeeping of data transferred between users and your website.

To implement SSL on your website, you can follow the steps below:

  1. Purchase SSL certificate
    You must purchase an SSL certificate from a certificate authority. This certificate is digitally signed and installed on your server.
  2. Install SSL certificate
    Your hosting provider or server management platform should provide you with instructions on how to install the certificate. This may vary depending on your hosting environment.
  3. Configuring your website
    After installing the certificate, you need to configure your website to use SSL. You can do this in the settings of your content management system (CMS) such as WordPress or in your server configuration.
  4. Avoid mixed content
    Make sure that all resources linked on your website (images, stylesheets, scripts) are also loaded over HTTPS. Mixed content can lead to warnings or security issues.
  5. Enable HTTPS
    Change all references to your website to references to HTTPS to ensure that users are automatically redirected to the secure version of your website.

Implementing SSL on your website encrypts the transmission of sensitive data, which increases both security and user confidence. Most hosting providers offer free SSL certificates these days, and setting them up is often quite simple.

Why are backups important and how do I create them?2023-10-17T17:28:28+02:00

Why backups are important? They serve as a safety net for your website and are therefore essential. They protect against data loss, whether due to accidental deletion of content, an attack, or technical issues. Backups allow you to quickly restore your website to a previous state in case something goes wrong.

Backups can be easily created using the WordPress plugin "Manage WP". This plugin offers a user-friendly interface and allows you to create regular backups of your entire website or selected parts of it. Here you will learn how to proceed:

  1. Install Manage WP
    Go to your WordPress dashboard, click on "Plugins" and then "Add New". Search for "Manage WP" and install the plugin.
  2. Configure plugin
    After installation, you need to configure the plugin. Go to the Manage WP tab on the left side of your dashboard and follow the instructions to set up an account with Manage WP. You can also add your website there.
  3. Create backups
    After you have set up your account and added your website, you can create backups. To do this, go to the Manage WP tab and select "Backup". You can then choose to create a full backup, a database backup, or a file system backup.
  4. Backup scheduling
    With Manage WP you can also create automatic backup schedules. You can specify how often and when backups should be created. This will ensure that you have up-to-date copies of your website on a regular basis.
  5. Restore backups:
    You will see how important your backups are if you ever need to restore a backup. Manage WP also gives you the option to easily restore a backup. Just go to the backup overview, select the backup you want to restore and click "Restore".
Why is mobile-first design important?2023-10-16T17:44:39+02:00

With the inexorable shift in user behavior toward mobile devices, mobile-first design is not just an option. Rather, it's key to a website's relevance and effectiveness in today's world. Here are some examples of why mobile-first design is important:

  • Increasing mobile usage: More and more people are accessing the Internet via mobile devices such as smartphones and tablets. It is therefore important to ensure that websites function optimally on these devices in order to reach a broad target group.
  • Better user experience: Mobile-first design focuses on creating a user-friendly experience for mobile users. This increases satisfaction, minimizes bounce rates, and encourages interaction.
  • SEO benefits: Search engines prefer mobile-friendly websites and often reward them with better search engine rankings. This can increase the visibility and discoverability of your website.
  • Speed and performance: Optimizing load times and reducing data transfer can make mobile websites faster and more efficient. Read more in our separate blog post: "Improve the speed of your website - here's how!"
  • Competitive advantage: Websites that adopt mobile-first design often have a competitive advantage because they meet the expectations of mobile users and stand out from websites that do not.
What is Mobile First Design?2023-10-16T17:33:07+02:00

Mobile First Design is an approach to web development where a website is designed and developed for mobile devices first. Only then are they optimized for larger screens. This takes into account the growing use of smartphones and tablets and recognizes the importance of an optimal mobile user experience. Implementing mobile-first design ensures an optimal mobile experience. This contributes to user satisfaction and can have a significant impact on the success of a website.

What are the costs and time involved in implementing responsive web design?2023-10-11T16:42:48+02:00

It is difficult to give exact figures because the cost and time involved can vary greatly. It is advisable to conduct a comprehensive analysis and planning to accurately determine the cost and time involved. The following factors are used as influencing criteria:

  • Website size and complexity: Larger and more complex websites mean higher costs and more time spent.
  • Design adaptations: Adaptations of the design to mobile devices are required so that the website looks good on different screen sizes.
  • Content customization: Adapting content for mobile devices may take additional time.
  • Testing and customization: Extensive testing and customization is required to ensure that the website works properly on different devices.
How does responsive design affect search engine optimization (SEO)?2023-10-11T16:27:10+02:00

Overall, Responsive Design helps make your website more suitable for mobile users, which improves usability and SEO. However, it's important to note that other factors such as quality content, relevant keywords, and backlinks still play an important role in search engine optimization. However, Responsive Design is a crucial step towards a successful SEO strategy for mobile and desktop users.

What is the cause of long loading times on my website?2023-10-10T15:15:55+02:00

Long website load times can be frustrating and annoy visitors, which can lead to a high bounce rate. To effectively address this problem, it is important to understand the underlying causes. The following reasons can be cited as the culprits of this problem:

  • Image and graphic files are too large
  • Too many HTTP requests
  • Poor browser caching setting
  • Poor hosting
  • Slow DNS server
  • No optimization for mobile devices available
  • Unnecessarily many plugins installed
Does the speed affect the ranking of the website?2023-10-10T14:16:22+02:00

Yes, the speed of a website can influence its ranking in search engines. Google and other search engines consider the loading times of a website when evaluating their search results.


What is SEO?2023-09-25T18:02:02+02:00


What makes the franzjohann creative agency special?2021-03-23T20:15:55+01:00

A lot! As a young owner-managed creative agency, we can offer you one thing above all: customized, creative solutions, which are precisely tailored to your needs and requirements. In addition, we have rethought the classic agency: Learn more about the franzjohann way of working.

How long does it take to create a website?2021-03-23T20:16:52+01:00

The creation of a website can take different amounts of time depending on the scope of the project. However, we can promise one thing to every client: We can adapt to your schedule to complete your project on time. We also offer an express service in case of special time pressure.

What does a website cost?2021-03-23T20:35:45+01:00

The cost of a website can vary greatly depending on the scope of the project and how many subpages or what content, such as text or graphics, is needed. However, we can guarantee you one thing: Due to our flexible team, no project is too small and hardly any is too big for us! Contact us today and together we will find a solution that fits your budget.