Improve the speed of your website - here's how
Improving website speed - a step in the right direction for your online success. Do you have a great website that represents your business or project, but loading times are frustrating your visitors? The franzjohann creative agency will show you the key to success and how to stand out from the crowd and provide a positive user experience!
"The decision to hire an advertising agency made sense. With the help of franzjohann creative agency, we've improved our website load times and expanded our reach, which has had a positive impact on our brand." - Paula F.
1. optimize images and graphics
Images and graphics are often the largest files on a website. By optimizing these files, you can significantly reduce load times, leading to an improvement in website speed. Use image compression tools to reduce file size without losing quality. Choose the right file format (WebP for photos, SVG for logos, icons, and simple illustrations) and pay attention to the image size.
2. minimize HTTP requests
Each resource (image, CSS file, JavaScript file) on your website requires a separate HTTP request. Reduce the number of requests by combining and minimizing CSS and JavaScript files. Also, use CSS sprites to combine multiple images into one image.
3. enable browser caching
Enabling browser caching instructs the browser to cache certain resources so that they do not have to be downloaded again when the website is visited repeatedly. This significantly reduces the loading time. For this purpose, we can recommend the plugin: WP-fastest-Cache for websites that were created using WordPress. Numerous themes often have this tool already integrated - in this case, no further should be installed.
4. content delivery networks (CDNs)
CDNs are globally distributed servers that store copies of your website files. When a user accesses your website, the content is delivered from a nearby server, which significantly reduces loading time. Use popular CDNs like Cloudflare, Akamai, and Amazon CloudFront.
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5. plugins and scripts
Avoid unnecessary plugins and scripts, as they can significantly slow down the loading time of your website. Regularly check which extensions and scripts are really needed and disable or remove unnecessary ones. Also, make sure you update regularly and keep your website lean and uncluttered.
6. compress files
Compress your HTML, CSS, and JavaScript files to reduce their size. Tools such as Gzip or Brotli can help. Most web servers support such compression methods.
7. lazy loading for images and videos
Use lazy loading, so images and videos are not loaded until they are displayed in the visible area of the screen. This saves bandwidth and significantly speeds up the initial loading time of your website.
8. check quality of the host
Poor hosting will significantly affect the speed of your website. Make sure that your hosting provider has sufficient resources and meets the requirements of your website. You can noticeably improve performance by using dedicated servers or a good VPS hosting.
The franzjohann creative agency sees itself as a further development of the classic advertising agency. We realize projects while other agencies still want to sell you an onboarding workshop.
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