Does a logo influence user behavior?

Yes, an appealing logo has a lasting influence on user behavior. Your website benefits positively from strong branding, which in turn helps to keep visitors on your website for longer. A well-designed logo can build trust and reinforce the professional image of your brand, which in turn increases the likelihood that visitors will engage with your content and become customers. It is an essential element that contributes to the overall aesthetic of your website and can improve the user experience.