Improve Google ranking - 11 helpful tips

Improve your Google ranking: Search engine optimization (SEO) is crucial to be visible in search results. With more than 5.6 billion searches a day, Google is the most important source of information. It is therefore extremely important to optimize your website for Google. Starting with keyword research, link building, cornerstones and EEAT. Search engine optimization is a complex topic with numerous sub-areas - we want to discuss these in this blog post.

"Thanks to the franzjohann advertising agency, my website was able to significantly improve its Google ranking. The collaboration was a game changer for our painting company and we have been receiving a steady stream of new customer inquiries ever since." - Thomas S.

There are numerous features that influence your Google ranking and thus ensure that you are found by the Google search engine. The Google algorithm evaluates these factors:

• Your website should be clearly structured and useful. Harmful or even misleading websites are rated poorly by the search engine.
• Only when the search engine comes to the conclusion that your website, including subpages, is not to be classified as potentially dangerous is the quality and content of the pages checked.
• Finally, the Google ranking is created. This is based on your own SEO measures, the quality of content on other websites and the algorithm that influences Google.

1. define keywords

The Google search engine classifies the topic of your website with the help of keywords and displays it to a targeted group of users. From this, you can deduce which keywords are frequently searched for by your target group. Following this logic, you should definitely use terms that are frequently searched for as keywords. You can use a popular keyword research tool such as Answerthepublic or Xovi for this. You should also make sure that so-called main keywords are only used once, as otherwise your own pages will also be in ranking competition with each other.

2. create high-quality content

Only the best content is offered to users at the top of the Google search engine. That's why good content is "king" in terms of significantly improving your Google ranking. Our tip: Formulate your content in such a way that all of the reader's questions about a topic can be answered. This also includes a clear structure and a reader-friendly layout.

3. set meaningful links

Google uses an algorithm called "PageRank" to evaluate meaningful links. This recognizes when pages are linked to frequently - this leads to a higher PageRank than for pages with few links, which leads to an improvement in the Google ranking. The quality of these links is also evaluated. A backlink from a website with a high PageRank and good reputation has a high value for Google and therefore also increases the Google ranking of your own website. Our tip: Try to obtain high-quality backlinks from other websites and create links within your own website and to other websites yourself.

4. fill in metadata

The metadata consists of a title, the URL and a short description of your website. It is displayed by Google in the search results and should inform your audience about the content of your website in keywords and encourage them to read on. Ideally, they should also contain the main keyword you have chosen. This will significantly improve your Google ranking.

5. use crisp URLs

Our tip: The URL is best if it is short and easy to remember. In addition, the keyword you have chosen should be included in the name of the URL. Another important feature is the brevity of the URL. "Brevity is the spice of life"

6. optimize images

People often forget to optimize the uploaded images. This is a great pity, because this is where a lot of potential is wasted to improve your Google ranking. Read more about this in our separate blog post: "Improve the speed of your website - here's how!"

7. optimize loading speed

Neither your users nor Google like slow websites. Therefore, make sure that your website loads quickly. You can achieve this with various techniques to improve your Google ranking. You can find out more about this in our blog post: "Improve website speed".

8. optimize for mobile devices

As the majority of users access your website via smartphones, mobile-first design is particularly important. In future, Google will only evaluate the improvement of your website ranking based on the mobile versions. Read more about this in our blog post: "Mobile First Design - Your website for mobile users!".

9. responsive web design

Ensure that your website is displayed optimally on different screen sizes. Use CSS media queries to dynamically adjust layouts and content to improve your Google ranking. You can find more information in our separate blog post: "Responsive web design - a must-have for every website."

10. improve accessibility

The focus here is on the user-friendliness of your website. Google rates websites positively that can also be used by people with disabilities or restrictions without any problems.

11. E-A-T and YMYL

Part of Google's quality assessment are the so-called E-E-A-Ts (Experience, Expertise, Authoritativeness, Trustworthiness) and YMYLs (Your Money Or Your Life). The YMYLs are content that can significantly change users' lives. Google ranks content better if these factors are met.

The franzjohann creative agency recommends the use of a number of tools and plugins to improve your Google ranking:

• MOZ: The free SEO tool offers numerous applications, which are usually subject to a charge. Among other things, you can research keywords, test your online presence or analyze URLs for SEO. There are also special solutions for companies.
• Semrush: In contrast to MOZ, Semrush is a paid tool. In return, it offers a more comprehensive service package such as on-page SEO, content marketing and much more. Semrush is therefore a highly recommended all-in-one solution for your company.

Tools to optimize WordPress pages:

• Yoast SEO: Ranking and suggestions for SEO
• Rank Math: SEO plugin
• Autoptimize: Optimization of image sizes and code
• WP-Optimize: Clean up the database of unnecessary files

Google tools for an improved ranking:

• Google Search Console
• Google Pagespeed Insights

The experts at franzjohann Kreativagentur believe that with these 11 tips, small improvements in Google ranking could already be noticeable. However, these successes are not immediately visible. In our experience, small successes can be seen after just a few weeks of continuous optimization. However, it usually takes a little longer for the full effect to become visible. We assume a time horizon of approx. 6-12 months until the ranking changes significantly.

Do you need help implementing these SEO strategies? Our team of experts at franzjohann Kreativagentur will be happy to help you improve your Google ranking. Contact us now to discuss customized solutions for your website and work together to increase your online visibility.